Data Screening and Analysis

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CHALLENGES YOU MAY FACE

Not-for-profit marketing and fundraising view data as one of the most valuable organisational assets. Data can be mined to understand behaviour, develop better relationships and ensure the success of new products. Determining what is relevant, and how to gain insight cost-effectively, requires trusted partners who understand the unique challenges of not-for-profit data.

OUR EXPERTISE

Action Planning can help you understand what makes your supporters tick, whatever the complexity of your database. We’ve helped very big charities answer specific questions about supporter behaviour. We have screened decades’ worth of data to assess potential and helped charities answer fundamental questions about their supporters for the very first time.

Everything you need to know about turning your data into a strategic asset

- Which of our supporter groups are most valuable?
- Are there hidden millionaires on our database?
- What do our supporters want from us?
- We’ve collected lots of data on our services but what does it tell us?
- Where are the growth prospects in our supporter base?

We provide a full analysis service, integrated with innovative fundraising advice, to help you get the best from your new-found understanding:
- Data analysis that reveals how your supporters behave. We use high quality data analytics, such as modelling techniques like Predictive Weight of Evidence (PWE) scoring and tools such as Factor Analysis to identify key variables.
- We offer research and consultation with groups on your database we have identified as being of specific interest. We will gain insight from your own supporters or with members of the general public that match their profile.

- By looking at life time value, ‘stickiness’, recency and frequency of gifts, we can help you identify which of your donor groups are most valuable to you.
- Using Wealth Intelligence, we can identify high net worth individuals who are hidden on your database.
- Our research can help you understand what your supporters really think about you, helping you change the way you relate to them.
- We can help you test key hypotheses or assumptions you might have about your data, replacing a hunch with real insight.
- We have a superb track record in identifying groups in your supporter base that you can grow. We cover every area from socio-demographics to lifetime value.

Why Action Planning?

Our data analysis services are the best because we don’t stop at providing data analysis. We Couple analysis with market research and fundraising expertise to help you use insight to add value to your work.

How We Have Supported Others

I was very pleased with the research Action Planning did for us looking for potential sponsors with an interest in funding Education projects. It complemented work we had done internally and has provided our centres in the region with a strong base to pursue partnership opportunities.