Earned Income

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CHALLENGES YOU MAY FACE

Many not-for-profit organisations are seeking ways of diversifying income to provide stable, sustainable funding for their cause. Developing new products and trading arms requires specialised skills which are not always available in-house.

OUR EXPERTISE

We have commercial experience of bringing new products to market. We adapt this for application in the not-for-profit context. We can help you to develop and test new products, asses the market place and plan to take your products to market.

HOW TO IDENTIFY AND PLAN FOR TRADING OPPORTUNITIES WITH REAL POTENTIAL

- What could we develop into a trading opportunity?
- Is there a market?
- What will be the product package and offering to customers?
- How do we get from here to running a successful trading operation?
- Are we equipped as an organisation to make this step?

- Facilitate ideas generation and provide tools to spot the most potential
- Provide market and customer research, to establish market interest.
- Develop creative brand and product propositions, supported by design work.
- Advise on the pros and cons of different organisational structures for your earned income activity
- Support you to write your business plan with clear and realistic aims.
- Identify the appropriate marketing strategy to reach your audience
- Identify what you need to do to be organisationally ready for this development
- Create a project plan which will deliver on time and on target

- A viable product/service package and proposition, or an early indication where an idea you already have is unlikely to work out
- Clarity on market opportunity and realistic income potential
- A robust business plan and creative marketing strategy
- Awareness of the work you need to do to ensure your organisation has the capacity to successfully develop an earned income stream
- A project plan to launch your product/service into the market

Why Action Planning?

Our multi-disciplinary team approach enables us to combine commercial expertise, with an understanding of not-for–profit organisations in a way that spots potential and explores creative solutions.

How We Have Supported Others

Action Planning clearly understood our requirements concerning sources of funding and provided timely and valuable information in a clear and well presented fashion.