Marketing Strategy | Action Planning charity consultancy

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Marketing

CHALLENGES YOU MAY FACE

Not-for-profit organisations are increasingly keen to adopt a marketing mindset and practices in order to identify and meet their 'customers’ needs. Yet many are finding it difficult to develop marketing strategies and activities that work for the whole organisation. Others are struggling to achieve integration of marketing activity. Marketing skill sets are still in short supply in many organisations and investment can be hard to come by.

OUR EXPERTISE

Action Planning’s consultants have an extensive and cutting-edge track record in strategic and practical marketing. We can help with brand building, marketing planning and campaign development. We know how to apply tried and tested marketing approaches within the not-for-profit context and our solutions are always tailored made to meet your needs.

TAILORED, INNOVATIVE SOLUTIONS TO MEET YOUR BRAND AND MARKETING CHALLENGES

- How do we develop a plan to deliver our marketing and communication objectives?
- How can we increase awareness and understanding of our organisation?
- How can we develop a ‘joined up’ marketing approach across our organisation?
- How can we communicate with our supporters more cost-effectively?
- How do we develop new products for our supporters/beneficiaries?

Action Planning demystifies the marketing process, using simple actionable tools and approaches. Our highly-experienced, down-to-earth consultants will work with you to tailor the solutions that are right for your organisation.
We can help you translate your powerful cause into a clear strategy, a great brand, with robust plans and effective campaigns. We don’t use jargon and we are always focused on helping you achieve your outcomes.
We have worked with organisations of every size and type and have developed solutions and approaches to meet their unique needs.

- Dedicated experts who understand your type of organisation whether you campaign, deliver services or work with a niche group of supporters.
- A supporter-centric approach to marketing that will deliver income, profile and support.
- Clear strategic planning processes that have been proved to work.
- Demystified brand processes to give your cause the profile it deserves.
- Effective, focused campaign management.

Why Action Planning?

Our experience of the not-for-profit market is unrivalled and all of our work is under-pinned by sound market research and analysis. Working with us will enable you to access realistic, outcome-driven marketing expertise, harnessed to a passionate commitment to your cause.

How We Have Supported Others

The Child Bereavement Charity engaged an Action Planning consultant for a day to undertake a ‘health check’. We were immensely impressed at how quickly Aneesha ‘got under the skin’ of the charity and really understood our work, our audiences and our challenges. She stimulated a great deal of useful thought and her comprehensive report on our wide-ranging discussions gave clear recommendations and suggestions for the future.