Rachael Walton

MARKET RESEARCH CONSULTANT

Rachael is a first-class qualitative researcher with twenty four years’ consumer understanding.

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Rachael is a first-class qualitative researcher with twenty four years’ consumer understanding. In today’s ever-demanding world, she draws upon her experiences to understand rapidly the client’s requirements; to work with the client’s business & social model, and provide intelligent solutions through qualitative in-depth consumer insight. She undertakes responsible qualitative market research to help clients work towards goals for today and for future generations through proposal/pitch writing, moderation (focus groups, workshops, depth interviews), observation, ethnography, desk research, analysis, presenting, and report writing. 

Through working with a range of different ‘not for profit organisations’ (and those in the commercial world), Rachael has extensive experience and a depth of understanding of the ‘not for profit sector’ and the differences (& similarities) between this sector and the ‘for profit market’. Her experience spans working with research agencies, communication agencies, advertising agencies and directly with the ‘not for profit’ organisations themselves.

Full member of the Market Research Society
Member of the AQR (Association of Qualitative Researchers)
Member of the Independent Consultants Group

Rachael has a passion for Responsible Tourism and has a MSC in Responsible Tourism Management. 

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