An expert in organisational, fundraising and marketing strategy.
With more than 14 years experience in the charity and not-for-profit sector, Jonathan Cook is an expert in organisational, fundraising and marketing strategy.
He has worked with some of the largest overseas and UK charities, including Save the Children and Action for Children, as well as a governing UK political party, helping to raise over £80m between them. Jonathan uses a combination of insight, analysis and creativity to enable charities to develop innovative, inspirational and financially successful fundraising appeals.
Jonathan believes business decisions should be based on evidence not hunches and through his deep understanding of donor motivations, he equips charities and fundraisers with the information they need to make sound business decisions.