Action Planning has extensive experience working with food banks around the UK, helping them to develop and implement their fundraising strategy. Our ongoing work supporting Trussell food banks has helped us to refine and develop a tailored Fundraising Strategy service for food banks, through which we have helped many food banks to diversify income and increase organisational sustainability.
Fundraising Strategy for Food Banks
Food banks we’ve already helped with fundraising:
How it works...
We start by gaining a clear understanding of your food bank’s current situation and its strategic aims and objectives. It’s important that any fundraising strategy reflects these. Working closely with you, we then carry out a fundraising audit, looking specifically at income streams and how they can be developed and augmented to ensure financial sustainability and growth. The output is a tailored fundraising strategy for your food bank that will provide recommendations for all current and proposed income streams.
As part of our support, following in-depth meetings with your team, we will produce a bespoke, clear Fundraising Strategy and plan for your food bank, which will include the identification of key strategic decisions.
We can also provide support to implement the Fundraising Strategy for Food Banks, such as interim fundraising capacity, for example on a 2-4 days a month basis.
Our service in detail
Stage 1
- Undertake an internal review and data analysis of the fundraising functions to enable us to have a clear ‘snapshot’ of where the food bank currently is.
- Meet with key internal stakeholders.
- Undertake a fundraising SWOT analysis to ensure that there is agreed clarity about the current situation and factors that would influence decisions going forward.
- Develop a comprehensive understanding of the food bank’s strategic aims and objectives for the next 12 months, including financial goals and outline direction of travel over a three-year period.
Stage 2
- Present findings of the fundraising review to key internal contacts for their input, collaboration and co-design.
- Develop and deliver the Fundraising Strategy, which may include:
- Goals, financial targets and impact metrics
- Target audience considerations
- Diversified fundraising channels and key income streams (including individual donors, trusts and foundations, corporates, churches, legacies etc)
- Communications needed, including social media, collateral, PR etc
- Building community partnerships, eg with corporates, churches etc
- Exploring innovative ideas including ambassador programmes
- Exploring a donor retention (and stewardship) plan
- Devising key measurable deliverables, including noting the involvement of key stakeholders
- Resourcing the Fundraising Strategy
- Understanding systems, including CRM
- Monitoring and evaluating the effectiveness of the Fundraising Strategy
Complete theform below to arrange an initial, no obligation chat about your fundraising needs