Aneesha Moreira leads a team of Directors with diverse leadership, fundraising, marketing, financial, research, event and recruitment skills and expertise. Each Director has broad and deep sector and technical knowledge and experience. Each is committed to understanding the unique needs of the organisations they work with.

Action Planning’s Directors are committed to helping not-for-profit organisations succeed

Photo of Aneesha Moreira

Aneesha Moreira

Chief Executive

Aneesha joined Action Planning, in 2011, after 20 successful and achievement packed years working in a wide range of roles across the not for profit sector. Most recently she worked as a Director of British Heart Foundation and before that held senior roles with Scope and Help the Aged. She therefore has broad and in depth experience of leading large and diverse teams to achieve outstanding results as well as a real track record in developing and implementing complex budgets and strategies.

Photo of Andrew Johnson

Andrew Johnson

Director of Marketing and Digital Consultancy

Andrew joined Action Planning in 2012 after developing marketing programmes at a number of leading non-profit organisations including the British Heart Foundation (BHF), Cancer Research UK (CR-UK) and The Central Office of Information (COI). He has over 15 years experience across sectors, with a unique blend of marketing, brand building, fundraising, strategy and innovation.

Photo of Adèle Bird

Adèle Bird

Director of Senior Recruitment

Adèle has a passion for the sector and a career within it spanning 20 years, including roles in fundraising, management and recruitment. Adèle's interest in people enables her to quickly understand what each organisation needs as they seek her assistance to recruit key personnel. Adèle ensures professional recruitment practices in order that the best appointment is made.

Strategic Partners

  • blackbaud
  • Mazars
  • Being Online
  • National Council for Volunteer Organisations
  • Fundraising Standards Board
  • Association of Fundraising Consultants
  • Institute of Fundraisers Corporate Member
  • EU Consult