Our Directors have diverse leadership, fundraising, marketing, financial, research, event and recruitment skills and expertise. Each Director has broad and deep sector and technical knowledge and experience. Each is committed to understanding the unique needs of the organisations they work with.

Action Planning’s Directors are committed to helping not-for-profit organisations succeed

Photo of Andrew Johnson

Andrew Johnson

Director of Marketing and Digital Consultancy

Andrew joined Action Planning in 2012 after developing marketing programmes at a number of leading non-profit organisations including the British Heart Foundation (BHF), Cancer Research UK (CR-UK) and The Central Office of Information (COI). He has over 15 years experience across sectors, with a unique blend of marketing, brand building, fundraising, strategy and innovation.

Photo of David Saint

David Saint


David established Action Planning in 1990 after working for 16 years in the sector. He is recognised as one of the not-for-profit sector’s leading authorities on strategy, management and fundraising. Over the years, David has advised the Boards and Senior Management Teams of some of the most significant organisations in the sector.

Strategic Partners

  • blackbaud
  • Mazars
  • Being Online
  • National Council for Volunteer Organisations
  • Fundraising Standards Board
  • Association of Fundraising Consultants
  • EU Consult