Communicating in a crisis: remember your ABCs

As a not for profit leader you probably feel under siege at the moment. Covid-19 may be impacting your income, operations and your staff, not to mention your family and friends. The world has turned upside down and – even when this is over – may never be the be the same again. But surviving this crisis is all about recognising that you are not alone. So here’s my Covid-19 survival ABC.

As a not for profit leader you probably feel under siege at the moment. Covid-19 may be impacting your income, operations and your staff, not to mention your family and friends. The world has turned upside down and – even when this is over – may never be the be the same again. But surviving this crisis is all about recognising that you are not alone. So here’s my Covid-19 survival ABC.

A is for the fact that it is all about your audience. This isn’t a time for crass brand building, it’s a time for relating as human beings. It’s about recognising the deep felt needs of your supporters and partners but also your staff and volunteers. And adapting your messaging – the way you talk about what you do – to meet those needs.

B is for Benefits. It can really pay to think outside the box about how you might adapt your offering or products to meet the new and unique needs of your audiences. You may think it’s not worth it, that this is only short-term, but some aspects of our reality may have changed for good and lateral and innovative thinking now may help you to thrive in the future.

And C is for Connecting. People are feeling profoundly isolated at this time and are seeking authentic and meaningful connection. This is a time to stop thinking transactionally and start communicating in a way that builds lasting relationships that will stand you in good stead when this crisis is finally over and we all re-emerge into the world.

So if you would like help with A, B or C please do get in contact.