Claire Smith

Claire is an experienced charity copywriter, having worked across the sector on a range of campaigns for 10 years.

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A wordsmith at heart, Claire turns fundraising theory into practical outcomes to optimise every campaign.

She specialises in direct mail appeals, but also delivers legacy campaigns, major donor reports, annual reviews, case for support documents and supporter engagement campaigns – from creative concepts through to final collateral.

With a background in newspaper journalism and subsequently head of communications for a major international charity, Claire understands the power of a good story. She provides training and mentoring in fundraising copywriting, and also carries out overseas and UK reporting assignments for charities wanting to tell stories of their impact.