Marketing Strategy

reach your potential support 

"Andrew at Action Planning really helped us to deliver this complex but vital strategic review on time and budget. His insight and guidance helped us carry out an extensive programme of internal and external consultation, analyse all of the feedback, and develop a compelling and engaging new vision and strategy for the organisation."


Are you lost in the crowd?

The strength of a not-for-profit’s marketing strategy is crucial to its success in gaining public support. With a well researched, well targeted approach, it is possible to cut through a very crowded market place and gain the awareness and emotional buy-in required from potential ‘customers’.

We help organisations of all sizes to translate their powerful cause into a clear strategy, built on a strong brand, with well founded plans and effective campaigns. We help to define target markets, selling points and goals and develop clear messaging that speaks in the language of the organisation, not marketing jargon. We also establish metrics for tracking and measuring the effectiveness of marketing campaigns, so we can evaluate and make adjustments along the way.

Our marketing strategy consultants can help you with:

  • Market analysis to identify your target audience
  • Workshops to evaluate your current marketing strategy
  • Defining USPs, goals, messages
  • Establishing budgets, timelines, resources and tools
  • Tracking and measuring

Talk to us about how you can develop an effective marketing strategy