Dos and don’ts for charities looking for new church relationships

Don’t assume…

• that the church is looking for new partnerships or is without existing long-term commitments or strategy.
• ·that they share your passion, or, if they don’t, that they lack understanding.
• that the church leader needs or wants someone to fill time in the pulpit, especially if.
• they’ve never heard you speak before.
• that they’re on board with the concept of national awareness days or special Sundays.

Also avoid…

• going in without understanding the language, style and theology of the network or denomination, particularly in your area of work.
• sending unsolicited, expensive looking resources, which could give the wrong impression without context.
• expecting very high returns from cold advertising (but don’t rule them out either).
• getting discouraged if, in the busyness of ministry, it takes longer to get a response or build a relationship than you hope. It’s really not personal.

Do…

• start by listening and getting to know your existing church supporters: what is it that they use and appreciate from you? What keeps them giving?
• find your champions among them: those who can increase exposure and individual support within their own community on your behalf.
• see if they can introduce you to others locally or in their network at events.
• have a clear description of why you do what you do: speak to vision, values and shared belief.
• look to where your style, resources and strategy best fit with different networks and denominations.
• be aware of their public priorities, festivals and special annual events, and how you could fit with these.
• think creatively about whether you could add value to what they’re already doing, to partner or serve their existing work and community – where possible by listening to their needs first.
• invite them to see work first hand, or to meet a beneficiary at a local event (preferably with the additional benefit of time to see other local church leaders).
• see what you could offer which is topical and easily accessible, eg a very short video testimony on a theme, or content for emails and magazines.
• have digital and print tools and resources ready for those who speak and share on your behalf.
• consider volunteering and advocacy opportunities as well as funding, especially for young people.
• remember that the church leader is the primary influence in most cases.
• be open to the Holy Spirit opening doors through unexpected connections and relationships.
• make the most of every opportunity.
• remember to think ‘long game’ as well as ‘quick wins’.
• consider the breadth of the UK Church, including promotion in new places, festivals, networks and events. Help is available on this (for example, from Action Planning) if you need it.