Andrew Johnson

Andrew joined Action Planning in 2012 after developing marketing programmes at a number of leading non-profit organisations including the British Heart Foundation (BHF), Cancer Research UK (CR-UK) and The Central Office of Information (COI), the government’s communications agency. He has over 15 years experience across the voluntary, public and commercial sectors, with a unique offering across marketing, brand building, fundraising, strategy and innovation.

As Head of Special Projects at the BHF, Andrew led the planning and delivery of a number of integrated campaigns across fundraising, social marketing and cause-related marketing. His broad experience ranged from brand development for fundraising, creating experiential marketing campaigns targeting some of the UK’s most deprived areas and developing membership programmes for individuals and workplaces to encourage people to look after their heart. He also led the cause-related marketing team at BHF working with high profile partners including FMCG brands Flora, Shredded Wheat, Tetley and Weight Watchers to raise over £2.5m per year.

Andrew also has experience in delivering private and public phase planning for major Appeals. At the BHF, he launched the public phase of the BHF’s most ambitious project to date, The Mending Broken Hearts Appeal in 2011 and led the BHF’s Fashion Board to create unique events to raise funds for the Appeal. At CR-UK, Andrew set up a new campaign management function to provide a lead on campaign project management, campaign communication strategy and delivery, and planning and delivery of campaign events.

At COI, Andrew developed the partnership marketing department and delivered strategic partnerships, sponsorship and PR campaigns for government departments. Acting in the unique position of both client and agency, to manage and implement major government communication campaigns.

Andrew is passionate about innovation and encouraging non-profit organisations to think differently about how their fundraising and service teams work together to drive loyalty and support – led by customer insight and need.