The Action Planning community includes writers, designers, marketing consultants and other charity sector specialists, who you can call in as and when you need. Send an enquiry to arrange an initial, no obligation chat about your specific need.
The strength of your marketing strategy is crucial to your success in gaining public support. We help organisations of all sizes to translate their powerful cause into a clear strategy, built on a strong brand, with well-founded plans and effective campaigns.
Our charity marketing consultants can help to define target markets, selling points and goals and develop clear messaging that speaks in the language of your organisation via the channels your followers use. We’ll also establish metrics for tracking and measuring the effectiveness of marketing campaigns, so we can evaluate and make adjustments along the way.
The only way to be sure about what spurs people into supporting your cause is to ask them. Our marketing consultants have many years’ experience of conducting market research and analysis for organisations of all sizes, and can help to provide valuable insight that more than pays for itself.
‘Never assume,’ is our motto. Asking for customer feedback not only provides the all-important insight for better targeted campaigning but also builds loyalty. We can provide guidance in planning and implementing the most appropriate research methodology, analysing the results and drawing conclusions that lead to practical action.
A strong brand doesn’t just remind ‘customers’ of your organisation’s name but of its ethos, values and personality too, reinforcing their connection and commitment to the cause. Our brand experts can help you assess the strength of your brand and take the lead in implementing a rebrand where required.
We make sure any rebranding is properly thought through to reflect the realities of your organisation, project its values and create a clear, compelling proposition. We also ensure that it is carried out as a consultative process, involving all stakeholders, so that the new brand truly reflects the DNA of the organisation.
Finding the right words to get your message across is an art that requires experience and a degree of objectivity. Our copywriters will work with you to tease out your story and tell it in the most compelling style, engaging your audience and inspiring them to take action in support of your cause.
Our writers can help with all aspects of your communications, from slogans to websites to appeal letters and case studies. By looking at your organisation from the outside, they can ask the questions that your ‘customers’ would want to ask and tell the stories your customers want to read.
Good design gives your communications extra appeal and subconsciously compels audiences to take you seriously. Our associate network includes an experienced graphic designer who can add a touch of style and class to your brand and ensure that all your communications carry the same distinctive look and feel.
From your brand itself through to specific pieces of marketing collateral and communications, we can help you to ensure an authentic and consistent presentation of your organisation that helps you bid for funding, reach out to service users, or engage with the wider public.
Embrace your potential to reach wider audiences, raise more funds and build stronger relationships at relatively low cost by making full use of digital media. Unsure where to start? Our digital comms consultants can help you to devise and implement the ideal digital strategy for your organisation.
We can bring a mix of professional expertise, marketing insight and ready understanding of your organisation’s challenges, to simplify and enhance the process of digital investment, planning and implementation. From choosing appropriate web and CRM platforms to demystifying social media, we’ll help you ensure the tech is working for, not against you.
Is your website working for you? A well-planned website should serve several purposes, from raising awareness of your cause to showcasing the effectiveness of your work to gathering leads and building support. Many charities have no idea how well their website is performing in any of these regards.
Our consultants can help you to make a lot more of your online presence, both by ensuring that your website is properly reflective of your brand and marketing strategy and analysing its visitor stats to see what’s working and what could be improved.
Customer experience (CX) is a term rarely used in not-for-profit circles but is increasingly important in the commercial world. It involves understanding the unique needs of your ‘customers’ so you can remove all barriers their support.
Our network of associates includes a CX expert who can deliver customised support packages with a personalised approach to unite stakeholders around a vision and craft pragmatic solutions to challenges. Our service can help you identify, strategise, maximise and implement the changes that bring the biggest rewards to your organisations, employees, customers and beneficiaries.
Recent communications work completed
Tim Glynne-Jones
Tim Glynne-Jones
Andrew Johnson
Andrew Johnson
Laura Treneer
Laura Treneer
Simon Knibbs
Simon Knibbs
Kate Griffiths
Kate Griffiths
Kate Nicholas
Kate Nicholas
Anja Batista Sonksen
Anja Batista Sonksen
Naomi Buckler
Naomi Buckler
Eleanor Mitchell
Eleanor Mitchell
Linda Trew
Linda Trew
Vanessa Swann
Vanessa Swann
Claire Smith
Claire Smith
Dawn Ray
Dawn Ray
Ned Wells
Ned Wells
Clare McIntosh
Clare McIntosh
Andrew Clark
Andrew Clark
Karon Phillips
Karon Phillips
Athina Fokidou
Athina Fokidou
Karen Morton
Karen Morton
Shalini Jain
Shalini Jain
James Baker
James Baker
D’Arcy Myers
D’Arcy Myers
Graeme Neale
Graeme Neale
Nicola Scott
Nicola Scott
We also support charities and not-for-profits with: